“The only solution is for us, as individuals, to think carefully and analytically about our entertainment, our news and media, without resting in the moral vindication that identifying these systems and decrying them can provide. It is not enough to simply swallow the highest level of entertainment, to sternly force ourselves to listen to NPR and watch PBS, and think that in so doing we can somehow change the world. That’s just another kind of spectacle in which we’re invited to take part. It’s not the media that need changing, it’s not the entertainment that has the power to change things; it’s the viewers.”
–Jacob Clifton. “Signal to Noise: Media and Subversion in Serenity.” Serenity Found. Ed. Jane Espenson. Dallas: BenBella Books, 2007. Quote on page 214.