“Even nongaming companies are catching on to the power of games. Today, gamification–using game mechanics to influence real-world behavior–is a bona fide corporate buzzword. Executives attend gamification summits to learn how to leverage game features to attract and keep customers.”
–Jason Tanz. “The Curse of Cow Clicker.” Wired Jan. 2012: 96-101, 116-118. Quote on page 116.